To be the undisputed leader and preferred provider of innovative and sustainable materials handling and process plant solutions that surpass our customers’ expectations.


At REEL Alesa, we strive to be best in class by providing our customers with quality innovative solutions that respect our Zero Harm culture.

To deliver customised solutions to the global aluminium industry from the calciner to the pot including:

Selected technologies
Key components and equipment
State of the art services


To provide selected engineering services and materials handling technologies and services to the power, mining, steel, cement and fertilizer industries.

Acting with respect and determination reinforces REEL Alesa’s established strengths – our technology leadership, our pioneering spirit and our ability to operate worldwide. This is our legacy and the key to our future.

Our primary objective is to create value for customers, employees and partners by leveraging our engineering know-how in selected markets.

The world’s future depends on the healthy and sustainable development of the environment. At REEL Alesa we are committed to the responsible use of natural resources.

Our principles

To build value, performance and leadership, we strive to foster responsibility, respect and determination among our employees, suppliers and partners.


Through our know-how in materials handling, smelting and automation technologies, we enable you to improve your performance while minimizing the environmental impact.


Our global presence and track record ensure you derive the benefits of consistent top quality products and systems. So does our  approach to business which is value based, leadership driven and performance oriented.

Research and development


REEL Alesa is the leading provider of materials handling and process plant solutions.

By continuously developing new systems and plants, we help our customers to  maintain their competitive edge.



Innovation is the foundation of our past and the key to our future.

Our experience with heavy industry technologies spans several decades of success as a solutions partner. By staying at the leading edge of innovation and new technologies, we meet the needs of a diverse global clientele.

Central to our success is a team of experienced engineers, scientists and technology professionals who shape solutions for the most complex projects.


We are a dedicated team of highly skilled specialists who can be quickly deployed to your facility worldwide.

Our specialists draw on the experience of a pool of qualified professionals within both REEL Alesa and our parent company REEL


Join a dynamic group!
we are always on the lookout for new talents!
Reel, we hire all over the world

REEL wishes you a happy new year 2023

Groupe REEL takes over CNIM Systèmes Industriels

REEL at the 2022 SOLIDS Dortmund exhibition – Come and meet us!

Our teams are waiting for you, 22 & 23 of June at the Dortmund exhibition center!

Join us at 2022 virtual AlCircle Expo !